Turn new signups into active users with automated email & SMS sequences. Built for solo founders who need enterprise onboarding without the enterprise complexity.
You're manually sending welcome emails or using a generic template. New users don't know where to start.
50% of signups never complete onboarding. You're losing potential customers before they see value.
Platforms like Customer.io cost $150/month and require a dev team to set up. You need something simple.
Building a custom onboarding system takes weeks. You'd rather spend time on your product.
Create a 5-step automated onboarding workflow that nurtures new users from signup to activation—without writing complex code or paying enterprise prices.
Send within 30 seconds of signup with login credentials, quick start guide, and "what to do first" instructions.
Subject: Welcome to [YourApp] - Let's Get You Started!
Delay: 0 minutes
Cost: $0.0025
Day 2: Highlight your top 3 features with screenshots and use cases. Show them the value they're missing.
Subject: 3 Features That Will Save You Hours
Delay: 24 hours
Cost: $0.0025
Day 4: If they haven't completed setup, send a friendly SMS nudge with a direct link to the most important action.
Message: Hi! You're just one click away from [key feature]. Complete setup: [link]
Delay: 72 hours (conditional: if not activated)
Cost: $0.015
Day 7: Share a customer success story showing how someone like them got results. Build credibility and show what's possible.
Subject: How [Similar Customer] Got Results in 2 Weeks
Delay: 168 hours (7 days)
Cost: $0.0025
Day 14: If they're active on free tier, show them the value of upgrading with a limited-time offer.
Subject: You've Outgrown the Free Plan - Here's 20% Off
Delay: 336 hours (14 days, conditional: if active)
Cost: $0.0025
When a user signs up, send their email to Sendmator:
// After successful signup
await fetch('https://api.sendmator.com/v1/workflows/trigger', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
workflow_id: 'saas_onboarding',
event: 'user_signed_up',
contact: {
email: user.email,
phone: user.phone, // optional for SMS
variables: {
first_name: user.firstName,
company_name: user.companyName,
activation_link: `https://yourapp.com/activate/${user.id}`
}
}
})
});Use the Sendmator dashboard to create your email and SMS templates with variables:
{'{{ first_name }}'}
{'{{ activation_link }}'}
Monitor your onboarding funnel in the Sendmator analytics dashboard:
Automated nudges and education increase completion rates
10 emails (4 sent) + 1 SMS = 93% cheaper than Customer.io
No dev team needed. One founder can do it all.
Start with 100 free emails. Set up your onboarding workflow in 30 minutes.
No credit card required • 100 free emails to start