Use Case: E-commerce Notifications

Multi-Channel Order Notifications

Keep customers informed from cart to delivery with automated email, SMS, and WhatsApp notifications. Reduce "where's my order?" support tickets by 70%.

70%
Fewer Support Tickets
3 Channels
Email + SMS + WhatsApp
$0.02
Cost per order

Common E-commerce Challenges

Anxious Customers

"Where's my order?" floods your support inbox. Customers don't know if payment went through or when to expect delivery.

Manual Updates

Your team manually sends shipping updates via email. Time-consuming, error-prone, and doesn't scale.

Platform Lock-in

Shopify/WooCommerce emails are generic and don't support WhatsApp or SMS for critical updates.

Expensive Solutions

Klaviyo charges $60-300/month for basic transactional emails. You need something affordable for your margins.

Complete Order Journey

Automate every touchpoint from cart abandonment to post-delivery review requests—across email, SMS, and WhatsApp—all from one platform.

7 automated touchpoints • Multi-channel delivery • Pay only $0.02 per order

Cart Abandonment Reminder

OPTIONAL

Send after 1 hour if cart is abandoned. Include cart items, total, and one-click checkout link.

📧 Email
$0.0025
💬 SMS
$0.015 (optional)

Order Confirmation

INSTANT

Send immediately after payment. Include order details, estimated delivery, tracking link, and invoice PDF.

📧 Email
$0.0025 • Required
📱 WhatsApp
$0.006 • For VIP customers

Order Processing Update

After order moves to "processing" status. Let them know you're working on it.

📧 Email
$0.0025

Shipping Notification

CRITICAL

When order ships. Include tracking number, carrier info, estimated delivery date.

📧 Email
$0.0025 • Required
💬 SMS
$0.015 • High priority
📱 WhatsApp
$0.006 • Best deliverability

Out for Delivery

Morning of delivery day. "Your order arrives today!" with delivery window if available.

💬 SMS
$0.015 • Instant notification
📱 WhatsApp
$0.006 • Better open rate

Delivery Confirmation

When package is delivered. "Your order has arrived! Enjoy your purchase."

📧 Email
$0.0025

Review Request

3 DAYS LATER

After customer has had time to use the product. Include review link and discount for next purchase.

📧 Email
$0.0025 • Best for reviews

How to Integrate

For Shopify / WooCommerce

Use webhooks to trigger Sendmator notifications:

// Shopify Webhook (order/create)
// Configure webhook URL: https://api.sendmator.com/v1/webhooks/shopify

// Or manually trigger via API after order:
fetch('https://api.sendmator.com/v1/send/template', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    template_id: 'order_confirmation',
    to: order.email,
    phone: order.phone, // for SMS
    variables: {
      order_number: order.number,
      customer_name: order.customer_first_name,
      order_total: order.total_price,
      tracking_url: order.tracking_url,
      items: order.line_items
    }
  })
});

For Custom E-commerce Platform

Trigger notifications at each order status change:

// After payment success
await sendOrderNotification('confirmed', order);

// When order starts processing
await sendOrderNotification('processing', order);

// When order ships
await sendOrderNotification('shipped', order, { tracking_number: '...' });

// When delivered
await sendOrderNotification('delivered', order);

// Helper function
async function sendOrderNotification(status, order, extra = {}) {
  const templates = {
    'confirmed': 'order_confirmation',
    'processing': 'order_processing',
    'shipped': 'order_shipped',
    'delivered': 'order_delivered'
  };

  return fetch('https://api.sendmator.com/v1/send/template', {
    method: 'POST',
    headers: {
      'Authorization': 'Bearer YOUR_API_KEY',
      'Content-Type': 'application/json'
    },
    body: JSON.stringify({
      template_id: templates[status],
      to: order.customer_email,
      phone: order.customer_phone,
      variables: {
        customer_name: order.customer_name,
        order_number: order.id,
        ...extra
      }
    })
  });
}

Cost Breakdown

Per Order (All Notifications)

Order Confirmation (Email) $0.0025
Processing Update (Email) $0.0025
Shipping Notification (Email + SMS) $0.0175
Out for Delivery (WhatsApp) $0.006
Delivery Confirmation (Email) $0.0025
Review Request (Email) $0.0025
Total Per Order ~$0.037

For 1,000 orders/month: $37/month vs Klaviyo's $60-300/month

What You Get

70%
Fewer Support Tickets

Proactive updates eliminate "where's my order?" questions

95%
Delivery Rate

WhatsApp + SMS ensures critical updates always arrive

4.8★
Customer Satisfaction

Informed customers are happy customers

Start Delighting Customers Today

Set up order notifications in 20 minutes. 100 free emails to test with real orders.

No credit card required • $37/month for 1,000 orders